Answers
Direct answers to the questions founders ask about outbound, each starting with the short version.
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How do you practice cold calls?
Roleplay against a realistic buyer from your target audience, drill the hardest moments (opener, objections, the ask) repeatedly, then review each attempt against your playbook.
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How many touches should an outbound sequence have?
As many as you have genuinely new things to say, spread over a few weeks and several channels. Stop when a step would only repeat.
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What is a go-to-market motion?
A go-to-market motion is one repeatable way of selling: a specific offer, to a specific audience, through specific channels and a specific buying process.
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What is ICP fit scoring?
ICP fit scoring rates how closely a prospect matches your ideal customer profile, attribute by attribute, so you work the best-fitting prospects first.
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What is the difference between MEDDIC and BANT?
BANT checks four basics fast: budget, authority, need, timeline. MEDDIC maps a complex deal: metrics, economic buyer, decision criteria and process, pain, champion.