Guides
Long-form, evergreen guides to running outbound when you are still finding out what sells.
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Go-to-market motions: how to test several ways of selling at once
How founders can run two or three go-to-market hypotheses in parallel, keep them from contaminating each other, and decide which one to keep.
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Multichannel outbound sequences: structure, timing and when to stop
How to build an outbound sequence across email, LinkedIn, phone, SMS and WhatsApp: what each step is for, how to space them, and when a sequence should end.
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Writing a sales playbook people actually use
What belongs in a sales playbook, how to structure it so it gets opened during real deals, and how to keep it current as calls teach you more.